Employees and candidates bring more than just skills and experience with them to work — they bring their personality and all the preferences, tendencies, and styles that come with it.

ADEPT-15® is a scientifically based assessment designed to accurately uncover the unique aspects of an individual’s personality to help organizations hire, promote, and develop the very best talent. It has been proven by over 8 million global administrations, is backed by 50 years of research, and is built upon a database of 350,000 unique items.

We here at Lim and Partner, are AON Assessment Certified. We can help you with the specific type of assessment you require for your particular need.

If you want to more about assessment or our services, all you have to do is just leave us message!

Get in touch with us now!






#work #assessment #recruitment

SCALES Aptitude Tests

With the SCALES test battery, AON provides cognitive aptitude tests for a range of target groups.

Research has shown for years that aptitude tests are powerful predictors of long-term professional success. Virtually no other tool can offer as much added value for HR decision making with comparably small investment.

The scales aptitude tests are developed by AON to leverage the latest of web technology and are designed in such a way that reliable, decentralized execution is possible. Aptitude tests offer an efficient and valid means of employee selection.

We here at Lim and Partner, are AON Assessment Certified. We can help you with the specific type of assessment you require for your particular need.

If you want to more about assessment or our services, all you have to do is just leave us message!

Get in touch with us now!

Thailand-Vietnam Business Expansion Webinar 2021

If you are thinking of expanding your business in Thailand or Vietnam, but a bit unsure how to start, then this upcoming webinar is perfect for you. Lim and Partner and Source of Asia – SOA invite you to join the live webinar on 3rd November on the topic “Exploring Business Opportunities in Vietnam and Thailand – Food & Beverage”.

Laurent Landie (Managing Director, Lim and Partner), will talk about the key successful factors required to have a good business establishment in Thailand.

Key takeaways from the webinar:

– Overview of the F&B sector in Vietnam and Thailand in the midst of COVID-19 Pandemic
– A snapshot of legal and regulatory framework in the sector of F&B in Vietnam and Thailand
– Outsource your representation in Southeast Asia: How does it work?
– Key successful factors required to have a good business establishment in Thailand
– Vietnam in perspective: A successful decade of Central Retail Vietnam’s operations in the rising market

Time and Place: 14:00 (3rd November 2021) – Online (of course)
You can register via this link directly or scan the QR code!

#webinar #businessopportunities #foodandbeverages #thailand #vietnam

People-centric attitude to data safety

Article by Wichayada Amponkitviwat

Source: Bangkok Post

Cyber attacks and ransomware have become crimes of modern digital society. Yet, in Thailand what is of new concern is the attack on government database sources — particularly those of state hospitals.

In September last year, Saraburi Hospital’s database was hacked and the attackers gained access to information of patients.

Last month alone there were two cases. In the first hackers managed to crack into the database of a state hospital in Phetchabun and make a profit from selling the information of thousands of patients on the dark web. A week after, another hospital, the Bhumirajnakarin Kidney Institute in Bangkok fell victim, with the hackers demanding a ransom in exchange for the records of 40,000 patients.

The cases again raise a red flag that data breaches can be caused by several factors — from deliberate ransomware attacks by hackers to human error such as failure to update security software or negligence of a personal data officer who may unknowingly open malware-infested emails, links or files. Therefore, even if an organisation has adequate security measures, there can still be the risk of a data breach caused by human error or other mistakes.

Today, government agencies get involved in many aspects of our lives, and they have collected important personal data from the “cradle-to-the-grave” whether it be information on health, social security and education. In other words, the government is one of the institutions that have a lot of our personal data.

The attacks on hospital computer systems affected not only the government but patients whose privacy and crucial personal data have been accessed. Sensitive personal data of individuals as well as staff of state organisations are protected by the Personal Data Protection Act 2019.

However, the real concern is how these state agencies collect and use public information. Many agencies tend to keep more personal information than necessary for performing their official duties or missions. Additionally, some agencies may maintain personal data in a way that does not meet security standards and therefore are exposed to higher risk from data breaches or attacks on computer systems. Another concern is the lack of setting access control measures which leads to unauthorised access to personal information, especially for electronic documents in office computers.

The current law is not of much help. The Personal Data Protection Act 2019 — known as PDPA, is only partially enforced, and is also still unclear on many issues.

In May, the government approved a royal decree to postpone the full enforcement of the law until June 1, 2022, citing concerns about compliance among state and private organisations amid the pandemic.

Once implemented, the PDPA is expected to change the landscape of personal data protection in Thailand. The legislation mandates that data controllers and processors that use personal data must receive consent from data owners and use it only for express purposes.

Yet, the PDPA is unclear. One of the issues is that it is harder for state agencies to clearly understand their obligations and start implementing necessary measures or policies which are legally compliant with the law. For example, without a clear categorisation of personal data, officials cannot determine correctly what type of information can either be publicly used or transferred to other public agencies or which types of data are sensitive personal information that needs additional care and protection.

When it comes to having security measures, both systemic and technical security depends on the allocation of budget and finding appropriate personnel who can effectively operate and monitor the security systems. In practice, it may be impossible for some organisations to achieve adequate standards immediately because it requires a huge amount of budget and time to recruit personnel to perform such duties.

Therefore, in order for state agencies to have appropriate measures for their collection and use of personal data, the question is: What are the steps for setting up those appropriate measures?

State agencies that possess civilian data must provide appropriate and sufficient security measures. But without skilled and trained personnel with the relevant knowledge, there cannot be a proper security system. Therefore, building a good data protection system can start with creating knowledge and raising awareness about personal information for personnel in the organisation. This can begin with the management issuing policies and clear guidelines for their workforce to strictly follow. The guidelines should cover how personal data should be collected, protected, used, stored and destroyed.

In addition, a great emphasis must be placed on providing the correct knowledge, especially to officers whose primary task involves collecting personal data, such as for civil registration and passport issuance. Therefore, personnel engaged with such tasks must have great understanding and awareness in using the information in their task. For other less data-related tasks, such as disaster prevention and mitigation, and engineering department personnel, basic knowledge of the use of personal data may be sufficient.

Therefore, when designing guidelines and training courses to build a better understanding of personal data protection, it should be considered as creating a culture within the organisation that encourages employees to always treat the personal information of the people like it was their own.

Meanwhile, making employees more conscious and understand fully about personnel data protection may require other tools, such as handbooks for guidance and documents with information about the law, guidelines and cases in other countries. If outside consultants are hired, the organisation must ensure that the staff within the organisation have opportunities to engage and work closely with them. The training staff will benefit from knowledge transfer and be able to continue the data protection duties and operation even when the outsourced services end.

The protection of personal data is not just about the issue of systemic and technical security. It also means raising awareness, understanding, and having the tools for staff to work effectively. Therefore, to create an excellent personal data protection system, the organisation must prepare its personnel to be ready and capable because the “personnel” will be the driving force that allows the organisation to have a good system.

Most SMEs under digital attack over past year

Source: Bangkok Post

Small and medium-sized enterprises (SMEs) in Thailand are vulnerable to cybersecurity threats, with 65% of them suffering from attacks over the past year, while malware and phishing are the top two threats, says Cisco, a global technology company.

“Thai SMEs have increased their pace of digitisation over the past 18 months. The more digital they become, the more attractive a target they are for malicious actors,” said Padd Chantaraseno, managing director of Cisco Thailand.

He was speaking during the recent unveiling of “Cybersecurity for SMBs: Asia Pacific Businesses Prepare for Digital Defence” study, which gauged 3,700 small and medium-sized businesses (SMBs) across 14 markets in Asia-Pacific, including Thailand.

The study found 65% of Thai SMEs surveyed said they suffered cyber incidents in the past 12 months, compared to 56% in Asia-Pacific.

Some 91% of the attacks on Thai SMEs came from malware, followed by phishing with 77% and denial of service (DoS) at 65%. A similar pattern was also seen at the regional level, Mr Padd said.

Some 49% of the Thai SMEs surveyed indicated they suffered cyberattacks because their cybersecurity solutions were not effective enough to detect or prevent the attacks.

For the cyberattacked SMEs, 47% said incidents over the past 12 months cost the business US$500,000 or more and 28% said the cost was $1 million or above.

In addition to customer data loss, the cyberattacks made local SMEs lose employee data, emails, intellectual property, financial records and sensitive business information, according to Mr Padd.

Some 56% of attacked companies said the incidents disrupted their operations.

The survey also found 81% of Thai SMEs indicated that downtime of more than one hour could cause severe disruption to their operations.

Some 29% pointed out that downtime of more than a day could lead to the permanent closure of their organisations, Mr Padd said.

According to Mr Padd, 13% of the respondents in Thailand said they were able to detect a cyber incident within an hour and 7% indicated they were able to find a solution to a cyber incident within an hour.

The survey also shows that 89% of local SMEs had increased their investment in cybersecurity since the start of the pandemic.

Identify the Values of Employees and Applicants with VIEWS

Employee motivation is a critical success factor for companies. Selecting the right fit in terms of corporate values and motivation structure is a key challenge in the recruitment process. Employee motivation is also important in development.

The VIEWS questionnaire developed by AON, helps you to efficiently and reliably identify the motives and values of your employees and applicants.

We here at Lim and Partner, are AON Assessment Certified. We can help you with the specific type of assessment you require for your particular need.

If you want to more about assessment or our services, all you have to do is just leave us message!

Get in touch with us now!

SHAPES Personality Questionnaire – Improve the quality of your HR decision

SHAPES is an adaptive competency-based questionnaire system that provides a detailed and efficient assessements of a peroson’s competencies as a manager, entreprenuer and expert.

SHAPES helps measure personality dimensions that are vital to the quality of HR decisions.

We here at Lim and Partner, are AON Assessment Certified. We can help you with the specific type of assessment you require for your particular need.

If you want to more about assessment or our services, all you have to do is just leave us message!

Get in touch with us now!

People-centric attitude to data safety

Who is a Data Protection Officer (DPO)?

A data protection officer or DPO is responsible for overseeing a company’s data protection strategy and it’s implementation to ensure compliance with the Personal Data Protection Act (PDPA) requirements. They help an organization in applying the laws and protecting one’s personal data.

Why do you need a Data Protection Officer?

The data protection officer participates from the earliest possible stage in all questions related to data protection. Being a contact person within the company and they form a part of the working groups that deal with the data processing activities. With so much data around and company’s being digitalized in many areas, data is prone to threats and vulnerabilities. A data protection officer ensures the safety of the data and is always alert of any kind of data breach.

The new Thailand’s PDPA date is on 1st June 2022.

How to find the perfect DPO for your company?

Our Services

identify dpo

Identify the perfect DPO for your company

We will find the perfect DPO for your company who will prepare for the implementation of Thailand’s Personal Data Protection Act (PDPA) for you and your company.

training dpo

Training DPO

We also offer training services. We will train your employee(s) and develop their skills required to be an effiecient Data Protection Officer.

For more detailed information about our services please contact us at or call us at (+66) 0819202077.

This is a great opportunity for Companies in Thailand to be compliant with the new Thai Data Privacy law.

This project is a collaboration between Thai Market Leader in Data Destruction: ADD and Lim and Partner – Praxi Alliance, a member of World Top 40 Executive Search!

Impact of Digitalization; Thailand PDPA
By Larent Landie, Managing Director (Lim and Partner)

Digitalization: From Regulation to Human Resources and Thailand PDPA

The rapid and in some cases forced digital transformation of our societies from the last couple of years has impacted more and more territories. Data is everywhere! Keep reading to know more about the impact of digitalization on regulations to HR services and what’s up with Thailand PDPA.

Digitalization and Thailand PDPA

In Thailand, the Personal Data Protection Act or PDPA has been postponed twice; the new agenda mentions 1st of June 2022. The reasons for the postponement haven’t been tackled yet unfortunately. One of the reasons being the current pandemic situation, we are missing all the corpus of technical regulation to implement the law.

The Digital Economy and Society (DES) Ministry is very active, and we welcomed, aside from PDPA, under the computer related Crime Act, couple of new regulations on retention of computer traffic data…

Digitalization vs Compliance

Somehow compliance department in our companies, talking about Japan, Europe and USA have anticipated this new regulation. It is true that GDPR or PDPA, moved the cursor further. This obliged us to implement new data management. Data is something to protect not because a leak could have bad consequences for your company image but because they do not belong to you but to the personal owner!

Digitalization is linked to criminalization

Not a day without cybercriminal action. From private to state initiative, our IT systems are more and more sophisticated meaning more fragile!

Digitalization and Human Resources

At the end do you have the human resources to understand, implement and anticipate this fast-moving trend? From Data Privacy Officer to Network Security, all these changes have consequence in our human resources pool of competencies!

I propose you to move forward not to wait until the last minute, rather start preparing now. We can help you start by organizing a diagnostic of your organization from technical to human resources point of view.

This is possible with our Partners – Asia Data Destruction and Breachunt ( and They will focus on IT setup.  Then we, Lim and Partner will assess your team and talk with your DPO. However, if you do not have one do not worry. We can train your employees or recruit the perfect Data Protection Officer (DPO) for your company!

For more information you can email us at:

Why Market Research is Important?
By Tasnia Rehnuma Mahmud,  Market Research Analyst at Lim and Partner

Here at Lim and Partner, we provide Market Research and Expansion and Executive Search and Assessment consultancy services in Thailand. Our expertise also extends to various countries of South-East Asia, including Vietnam, Cambodia, Malaysia, Philippines, Indonesia, and Singapore.

One of our services include Market Research. If you are contemplating whether you should enter the Thai market or not, please allow us to help clear your doubt. But first —

Why market research is important at all?


Extensive market research helps to gain a better understanding of the market that you are trying to penetrate. It helps you know your target customers  well and aware you about potential competitions.


When you understand the market better, you can come up with the best of business strategies to achieve your business goals. Detailed research helps you forecast the market trends and where you might stand in the next 5/10 years in the business.


Knowing about your potential competitors, not only provides you with opportunity of being ahead of them but also helps you understand your own shortcomings and gives you room for improvement.


Market research focuses on customer needs and demands. It is needless to say; how important it is to keep your customers at the center of all that you do in business. Market research keeps you attentive to where you can improve your business strategy, customer service or product offering.


Research is a lot more than what it seems. It can act as an extremely powerful tool if used correctly. There is never an end to knowing more about something. However, market research just does not limit to the only points mentioned above. Use market research for employee engagement surveys, and to highlight performance or knowledge gaps and areas for potential growth. You can also use it to change strategies or expand your business. Research also helps to you to explore other aspects of your business. All these will open your company up to thinking about new methods, ideas, areas and tools; leading you to improve your business and take them to new heights.

Why should you choose Lim and Partner?

Here at Lim and Partner, we put our clients first. We are extremely attentive and empathetic towards our client’s needs.

After we collect your requirements, we will conduct extensive research for you. This will include industry and market overview in Thailand, customer analysis, competitor analysis, importation and exportation data, distributor profiles, importation and customs rules, tariffs, and taxes Thailand) and a lot more according to your needs.

We provide both qualitative and quantitative data and provide for primary (fieldwork) and secondary (desk) research.

Whether you are trying to enter a mass market or niche market here in Thailand, our consultants got you covered.

Our expert consultant team will be open for questions and discussions throughout the time you will be collaborating with us. They  will be more than happy to answer your queries related the market or business situation here in Thailand.

For more information you can always leave us a message. One of our consultants will get to you in no time!